"Internet thinking" is spreading rapidly to the printing industry. When the traditional printing industry collided with Internet thinking, many exploration modes emerged in the industry - should we focus on the traditional manufacturing strength of printing companies, or rely on the network platform? Is it just to use the Internet as a channel to expand traditional business, or to focus on transforming the original business model...

    The most common formulation of the butterfly effect is: "A butterfly flapping its wings in Brazil can cause a tornado in Texas a month later." Ten years of development, the digitalization, networking, and wireless mobility of global business activities and social life have become irreversible. The latest round of IT reforms, mainly based on PC interconnection and mobile interconnection, has shown a butterfly effect in the printing industry. The core is how printing companies use Internet thinking to do business.

    Management is becoming more granular

    The digital process of printing has been gradually developing for decades from digital pre-press to digital printing and post-digital printing. From the high-end networking of electrical extensions to imagesetters, plate-making machines, digital printing machines, CIP3 and CIP4 (the technological process that connects each link of the printing work), to the current digital printing, IT technology has greatly improved the development process of printing. Substitutes and competitors were also introduced for printing: newspapers were gradually replaced by mobile newspapers, paper books were gradually replaced by e-books, and business brochures and promotional sheets were gradually replaced by online resources and electronic marketing.

     China's printing industry has grown rapidly with GDP for 30 years, and has recently entered a stage of medium-speed growth. Oversupply has made printing companies more competitive, and the timely emergence of Internet thinking has enabled high-quality printing companies to Phoenix Nirvana", entering the era of printing and networking.

    So what is Internet thinking? The core of Internet thinking is customer thinking. The essence of product and marketing is user first. Customers want cheaper prices, faster delivery, and better quality, which requires Indian companies to transition from extensive management to refined management.

    At the same time, printing companies have to realize their own customer brand positioning. In the past, each printing company only provided continuous printing business for the customer groups of dozens of advertising design companies. Focus on user experience and word-of-mouth marketing to win more customers.

    Marketing disrupted

    In the era of online printing, the overall supply of printing exceeds the demand, lean production is only a necessary basic ability, and Internet marketing ability has become the key to getting orders to survive. This requires Internet thinking and awareness, as well as people who understand the Internet, which is precisely the weakness of Chinese printing companies. The inertial thinking of Indian companies determines that it is difficult to change.

    If it is said that in the past few years, the graphic fast printing industry and the imaging industry were mainly trying to print e-commerce for personalized photo albums, such as the domestic NetEase Impression School, Tianyi Youfu, Hangzhou Shengyuan Impression, etc. More attempts are now made to develop B2B (ie business-to-business) business in the field of commercial web printing. In terms of domestic business card combination, Shengtong, Wanhu Namei, etc., and special edition network printing also has Nanjing Happy Printing, etc. It can be seen that IT mainly existed in the form of a technology before the Internet. Today's mobile Internet has completely changed the way of marketing.

    Packaging applications are numerous. From the case of HP printing personalized Coca-Cola labels to the Dove brand’s attempt to limit the global distribution of shower gels in Tmall Unilever flagship store, the packaging label industry has also begun to try personalized printing in brand marketing. This marks that in the future, printing will also begin to give way to electronic media in the main channel of information dissemination, and a large number of functional applications of cross-border integration in the field of packaging labels will gradually appear.

    Looking back on the past, every technological change in the printing industry, whether it is DTP (typesetting technology), CTP (computer-to-plate technology), or digital printing, there are some wise entrepreneurs who have the courage to try to explore how to apply them, because their vision BROAD, so it can do the right thing at the right time in the previous technological revolutions of the printing industry. Since printing technology, marketing, and customer demand have been constantly innovating for nearly a hundred years, change has become the only option. Printing companies that are prepared for danger have begun to try to use the Internet to change their business methods. Although innovation is not easy, success is due to professionalism. The growth and development of Chinese and Indian enterprises benefited from reform and opening up, but the world is changing rapidly. Internet thinking is the only way for Indian enterprises to shift from production to service.