With the fierce competition in the market and the increasingly stringent requirements of consumers for product packaging, more and more end users are beginning to realize that in addition to unique and creative packaging design, the effect of colorful packaging surface finishing is also improving. The key factor in the attractiveness of commodity shelves, and the clever surface finishing can also play a good anti-counterfeiting effect. For this reason, packaging post-press processing technology has received more and more attention, especially the two major processes of die-cutting and hot-stamping, which are in the market. On the "fertile soil" of demand, it is vigorously "growing". We have seen that both equipment suppliers and packaging and printing companies are making frequent efforts to launch a series of innovative die-cutting and hot-stamping technologies, which have brought new vitality to the traditional die-cutting and hot-stamping process.

Equipment suppliers are often the "birthplace" of technology, especially at the moment when raw and auxiliary materials and labor costs are high, in order to help packaging and printing companies better achieve high-efficiency, high-quality, low-cost, low-energy die-cutting hot stamping Production, equipment suppliers have invested a lot of manpower, material resources and financial resources to carry out equipment and technological innovation, and have achieved certain gratifying results. For example, as the "royal use" technology for cigarette pack production, roll paper round pressing round hot stamping has made new breakthroughs in the extreme saving of anodized aluminum, and has won greater profit margins for cigarette pack printing companies; double-station hot stamping The application range of (die-cutting) technology has grown rapidly in the past two years, and the mature process has brought more flexibility to the production of packaging and printing enterprises.

At the same time, packaging and printing enterprises are not lagging behind at all. As a user of technology, they pay great attention to finding problems in production practice, and actively feedback problems to developers to jointly promote the improvement and improvement of a technology, such as overseas Chinese in Yunnan. When applying the immature roll-to-roll hot stamping online quality inspection technology, Tong Packaging Printing Co., Ltd. has finally formed its own set of solutions by continuously summarizing experience in practice and actively communicating with developers. Not only that, in the face of homogeneous market competition, in order to achieve breakthroughs and transcendence, packaging and printing enterprises have also been continuously carrying out technological innovation. Zengcheng Meiqi Printing Co., Ltd. is one of the typical representatives. Its self-developed three-dimensional The code anti-counterfeiting cold hot stamping film technology realizes the perfect combination of hot stamping and anti-counterfeiting. At present, this technology has been successfully used in self-adhesive label products, building a "firewall" for label anti-counterfeiting.

The "new life" of die-cutting and hot stamping has made us realize the charm of innovation. No technology is eternal. Only continuous innovation can promote the continuous innovation of technology and lead the entire industry to a new round of brilliance.

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